52
rca splitter
Worth a lookShows searches that convert (8.8% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,136.04avg incumbent reviews — the moat a new listing must climb
Market size
Good$372K$372K/yr · 489K searches
Price range
Good$5.31–$24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.66avg listing price — sweet spot $15–$100