44
rbc7
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great250.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$123.45avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$240K$240K/yr · 13K searches
Price range
Bad$77.67–$194.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Signals High Price