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rapid radios
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great448.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$482K$482K/yr · 944K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$196.52avg listing price — sweet spot $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$11.93–$690.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price