51
rape whistle
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($56K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$3.82–$28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Review moat
Okay3,683.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 77K searches
Signals No Dominant Brand