46
rack drawer
Skip itSoft demand (-8.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great255.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.42avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$36.85–$191.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$100K$100K/yr · 44K searches
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Signals High Price