47
quick release plate
Skip itSoft demand (-6.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Review moat
Great366.88avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.44–$54.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$164K$164K/yr · 239K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Bad-6.0%90-day search growth — must beat 0% to launch