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purple ipad case
Skip itSoft demand (-15.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Price range
Good$9.03–$28.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 227K searches
Review moat
Bad9,161.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.8%90-day search growth — must beat 0% to launch