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pudding keycaps

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 14Conversion 16Competition 53Returns 23Price range 88Avg price 95Brand share 23Review moat 44Quality gap 50

Avg price

Incredible$24.49

avg listing price — sweet spot $15–$100

Price range

Great$10.06–$67.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,117.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.8%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 133K searches

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