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prom decorations for party 2023
Worth a lookShows no brand lock-in (top 5 brands take 24% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$22.60avg listing price — sweet spot $15–$100
Review moat
Good767.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.34–$142.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 239K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale