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projector sheet
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Growth
Good+55.2%90-day search growth — must beat 0% to launch
Price range
Good$8.96–$28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,131.06avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 65K searches
Signals High Returns