50
projector for ceiling viewing
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but prices mostly outside the sweet spot ($18.60–$1741.37) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$149.29avg listing price — sweet spot $15–$100
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,402.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 87K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$18.60–$1741.37cheapest to priciest tracked listing — scored on the share inside $15–$100