50
projector case
Worth a lookShows a sweet-spot price point ($27.49 avg), but a small market ($45K/yr) keeps it on the watch list.
Avg price
Incredible$27.49avg listing price — sweet spot $15–$100
Price range
Great$8.37–$59.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great323.36avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+20.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 61K searches