35
preppy stickers
Skip itPrices mostly outside the sweet spot ($3.64–$8.32) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good766.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Avg price
Bad$5.79avg listing price — sweet spot $15–$100
Market size
Bad$20K$20K/yr · 100K searches
Price range
Bad$3.64–$8.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier