61
power strip tower
Launch itA $1.1M/yr market growing +13.6% this quarter with returns at 1.4% — clears our launch bar.
Avg price
Incredible$22.97avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 919K searches
Price range
Great$9.30–$37.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,801.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality