47
pov pro
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$75.20avg listing price — sweet spot $15–$100
Review moat
Good549.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$39.21–$127.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$284K$284K/yr · 205K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate
Growth
Bad-36.6%90-day search growth — must beat 0% to launch