51
portable monitor 17
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but prices mostly outside the sweet spot ($49.99–$381.07) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$131.79avg listing price — sweet spot $15–$100
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,925avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Okay$102K$102K/yr · 20K searches
Price range
Bad$49.99–$381.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price