55
pole mount
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($60K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great296.61avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.85avg listing price — sweet spot $15–$100
Price range
Great$6.23–$62.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 110K searches
Signals No Dominant Brand