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polarizing filter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.48avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$9.34–$147.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$450K$450K/yr · 248K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,346.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand