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polarizing film
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great343.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Price range
Good$6.78–$31.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 94K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier