35
point and shoot film camera
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$83.46avg listing price — sweet spot $15–$100
Price range
Good$47.73–$121.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,442.86avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Okay$117K$117K/yr · 105K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price