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poc radio
Skip itPrices mostly outside the sweet spot ($96.75–$538.42) — this niche doesn't clear our bar today.
Review moat
Great204.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$508K$508K/yr · 321K searches
Avg price
Okay$200.24avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$96.75–$538.42cheapest to priciest tracked listing — scored on the share inside $15–$100