54
plug splitter
Worth a lookShows searches that convert (9.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$335K$335K/yr · 317K searches
Price range
Okay$4.63–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.77avg listing price — sweet spot $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad10,958.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand