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plug mold
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great133avg incumbent reviews — the moat a new listing must climb
Avg price
Great$81.18avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$6.87–$181.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 39K searches
Returns
Bad8.5%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand