47
pipe and drape
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good819avg incumbent reviews — the moat a new listing must climb
Market size
Good$496K$496K/yr · 176K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$164.60avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Price range
Bad$23.42–$1149.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad11.6%return rate — above 5% kills the launch gate