37
pink pc case
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Great291.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.60avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$19.41–$193.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 196K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price