40
pink laptop case
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$33.42avg listing price — sweet spot $15–$100
Price range
Good$9.99–$150.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay3,012.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 229K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Returns