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pico projector
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good$764K$764K/yr · 335K searches
Review moat
Good919.53avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$226.04avg listing price — sweet spot $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate
Price range
Bad$50.86–$632.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand