44
phone scope
Skip itHigh returns (7.6%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$61.54avg listing price — sweet spot $15–$100
Price range
Good$16.60–$129.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$295K$295K/yr · 218K searches
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,764.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad7.6%return rate — above 5% kills the launch gate