45
pc test bench
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Review moat
Great102.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$53.20avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$16.43–$223.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$156K$156K/yr · 239K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price