30
pc setup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Good526.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$110K$110K/yr · 156K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate
Avg price
Bad$471.96avg listing price — sweet spot $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$172.77–$1601.82cheapest to priciest tracked listing — scored on the share inside $15–$100