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pc power button
Skip itSoft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great336.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.56–$39.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 183K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch