46
paperlike ipad pro 12.9
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.75avg listing price — sweet spot $15–$100
Price range
Great$7.36–$48.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$174K$174K/yr · 54K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad13,215.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.3%90-day search growth — must beat 0% to launch