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paperlike ipad mini 6
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.78avg listing price — sweet spot $15–$100
Price range
Great$7.52–$48.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$315K$315K/yr · 133K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad19,435.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf