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paper feel ipad pro 11 inch screen protector
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Price range
Great$5.89–$48.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$346K$346K/yr · 137K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad17,247.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-24.0%90-day search growth — must beat 0% to launch