40
p2222h
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great429.96avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$114.59avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$160K$160K/yr · 24K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$66.67–$223.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price