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outlet splitter 3 prong
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.96avg listing price — sweet spot $15–$100
Price range
Okay$4.63–$20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,209.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 50K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality