40
outlet shelf
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.64avg listing price — sweet spot $15–$100
Price range
Good$9.54–$25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$271K$271K/yr · 472K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,243.67avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Signals High Returns