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outdoor usb power adapter
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Price range
Good$10.72–$27.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good568.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$150K$150K/yr · 78K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand