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outdoor outlet splitter
Skip itPrices mostly outside the sweet spot ($6.42–$13.84) — this niche doesn't clear our bar today.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Good+52.7%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,132.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$161K$161K/yr · 139K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$6.42–$13.84cheapest to priciest tracked listing — scored on the share inside $15–$100