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outdoor antenna for local channels

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High returns (6.1%) — this niche doesn't clear our bar today.

Market size 30Growth 27Conversion 26Competition 58Returns 21Price range 75Avg price 92Brand share 53Review moat 25Quality gap 89

Avg price

Great$52.29

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$10.29–$124.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 126K searches

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,400.31

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.1%

return rate — above 5% kills the launch gate

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