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osmo case
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.38avg listing price — sweet spot $15–$100
Price range
Great$9.74–$57.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good513.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 9K searches
Signals No Dominant Brand