21
opal c1
Skip itSoft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$125.85avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,833.73avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay$51.21–$236.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$15K$15K/yr · 16K searches
Growth
Bad-49.6%90-day search growth — must beat 0% to launch
Signals High Price