28
olympus tough tg-6
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,225.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Market size
Okay$118K$118K/yr · 60K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad$384.40avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$158.09–$572.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price