Skip to content
38

number pad for mac

Skip it

Soft demand (-28.5% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 11Conversion 58Competition 24Returns 39Price range 92Avg price 95Brand share 26Review moat 47Quality gap 65

Avg price

Incredible$25.94

avg listing price — sweet spot $15–$100

Price range

Great$14.06–$38.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,794.88

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$47K

$47K/yr · 37K searches

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Products