26
nike airpod case
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great263.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.71–$14.26cheapest to priciest tracked listing — scored on the share inside $15–$100