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49

nema 5-15p

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A small market ($57K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 31Conversion 62Competition 61Returns 92Price range 84Avg price 79Brand share 57Review moat 40Quality gap 20

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$4.03–$80.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.74

avg listing price — sweet spot $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,546.7

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 62K searches

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