41
nas case
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great152.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$136.24avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$219K$219K/yr · 309K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad$54.43–$258.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price