37
my holo screen
Skip itSoft demand (-68.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$71.39avg listing price — sweet spot $15–$100
Review moat
Good630.86avg incumbent reviews — the moat a new listing must climb
Price range
Good$38.22–$144.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$432K$432K/yr · 133K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Returns
Bad10.3%return rate — above 5% kills the launch gate
Growth
Bad-68.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand