41
mpow flame
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$51.41avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$16.86–$205.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad7,211.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 67K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price