44
mouse hand warmer
Skip itSoft demand (-68.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.09avg listing price — sweet spot $15–$100
Review moat
Great193.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$11.21–$40.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad$99K$99K/yr · 129K searches
Growth
Bad-68.0%90-day search growth — must beat 0% to launch